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Episode Title: How In The Hell Do We Sell It
Description: Billion Dollar Buyer: "BILLION DOLLAR BUYER", introduces promising companies across the country to one of America's most successful businessmen: billionaire hospitality mogul Tilman Fertitta, Chairman, CEO, and sole shareholder of Landry's, Inc. Fertitta oversees more than 500... more Billion Dollar Buyer: "BILLION DOLLAR BUYER", introduces promising companies across the country to one of America's most successful businessmen: billionaire hospitality mogul Tilman Fertitta, Chairman, CEO, and sole shareholder of Landry's, Inc. Fertitta oversees more than 500 properties and over 50 leading restaurant, hotel, and entertainment brands, ranging from high-end properties like Mastro's and Morton's The Steakhouse, to such mainstream destinations as Rainforest Café, Bubba Gump Shrimp Co., Saltgrass Steak House, and five Golden Nugget Casinos. With an annual supply spend of $2 billion, his buying power is second to none. Now, he's personally scouting the country for the most innovative new products America's entrepreneurs have to offer - everything from food and drink for his restaurants and casinos, to linens and spa products for his hotels. In each hour-long episode, Fertitta will spend time with two small businesses, sample their goods, get to know their owners, and assess their compatibility with Landry's, Inc. He'll point out flaws in their product and operations, share his expertise, and push for improvements. In the end, he'll decide whether to place a transformative purchase order with one of the companies, both, or neither. These businesses are about to come face-to-face with the most powerful customer they'll ever meet: the BILLION DOLLAR BUYER.

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Genre: Reality-TV
Airing Date: January 10, 2017
IMDb Rating: Billion Dollar Buyer (2016) on IMDb

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